In a world where information is constantly at our fingertips, anyone can report news or share their perspective. The rise of citizen journalism, facilitated by the presence of social and digital media, has opened the floodgates for information dissemination.
Yet, this transformation in the media landscape has led to a pressing question: Does professional journalism still hold value in this age of instantaneous news?
In her address at the UMCAT School of Journalism and Mass Media graduation ceremony, Kevin Kaija, Chief Content Officer at Next Media and General Manager of Afro Mobile, emphasised that professional journalism remains the bedrock of a functioning democracy. Trained journalists adhere to ethical standards, rigorously fact-check, and maintain objectivity.
"Journalists are more than mere conveyors of information; they are investigators, analysts, and context providers. In a world inundated with data, professional journalists help us distinguish fact from fiction, delivering stories with depth and credibility," she stated.
The media, both traditional and digital, wields the power to shape public opinion, influence policy, and bring about social change. However, with such power comes immense responsibility. Professional journalism upholds the values of truth and integrity that are essential for the well-being of any society.
To thrive in today's dynamic media landscape, journalism students must be versatile and adaptable. They must embrace change, keep up with the latest trends, and understand the nuances of social media, digital platforms, and multimedia storytelling.
In her closing remarks, Kevin Kaija reminded graduates about the power they hold as communicators, "your work has the potential to shape communities and influence the nation. Journalism is a tremendous responsibility and an incredible opportunity to make a lasting impact."