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Noel, born Noel Robinson travelled to Uganda on humanitarian business recently. During the meeting, however, he was asked about the criticism he often faces about being repetitive with TikTok sounds.
The young man, whose infectious energy and goofy humour have amassed him 38.5 million followers, addressed the criticism head-on, telling his Ugandan colleagues that he focuses only on what grows his account and not those trying to pull him down.
"This is what I do; I usually just check the views on a sound, check the engagement and if I see people going viral with the sound and realise that it has potential, I will just try it and repeat it so many times,” he said.
“True, I get a lot of criticism for doing the same thing over and over but at the end of the day, I am winning and I am growing while having a lot of fun.
This unapologetic stance is nothing new for Noel. His career has been a masterclass in viral replication.
Take the "Opium" sound, for instance. A simple, head-bopping beat paired with his signature facial expressions catapulted him to international fame in 2022. He milked it, creating over 50 TikToks with the same sound, each racking up millions of views.
The strategy worked. His follower count exploded from 4 million to 10 million in just three months.
Critics argue that while effective, it sacrifices originality and artistic merit. But Noel is unfazed.
“That is why I think it is very important not to listen to certain criticisms because at times you find that the people who are accusing you of being repetitive with sounds are not even following you. If you don’t follow me, I don't care about you; if you don’t want to see it, just scroll,” he said.
“Besides, I think that if I was not repetitive with sounds…If I for instance did two TikToks on a sound, instead of 10, right now I would be at about 10 million followers instead of 37 million. I believe that that repetition has helped me grow more and more and become international.”
This isn't blind arrogance. Noel is acutely aware of the fine line between repetition and audience fatigue. He expertly switches between trends, keeping his content fresh enough to retain his core fanbase while continuously drawing in new viewers with familiar sounds.
His philosophy? Entertainment first, and originality second.
Love him or hate him, Noel Goes Crazy's strategy is undeniable. He's cracked the TikTok code, understanding the platform's algorithms and audience preferences better than most. Whether you see him as a viral genius or a content-grinding machine, one thing's for sure: Noel Goes Crazy is here to stay, soundbite by soundbite.
This content was created with the help of an AI model and verified by the writer.