The highly anticipated Smirnoff Fiesta is back and bigger than ever, promising a vibrant celebration of creativity and unity.
After an exciting media and influencer mini-fiesta, Smirnoff is set to unleash its bold new vision, inviting everyone to experience the magic of coming together through individuality.
A Sneak Peek of the Fiesta Experience
The unveiling of the third edition of the Smirnoff Fiesta took place during a special media networking event, offering a preview of what’s to come.
Attendees were treated to show-stopping decor, expertly crafted Smirnoff cocktails, and a mix of trendy music. The event created a lively atmosphere, leaving everyone eager for the main celebration.
Set to take place on the 3st May at Sheraton Gardens, the Smirnoff Fiesta will serve as a grand platform for the introduction of Smirnoff’s new brand campaign, “We Do We.”
This campaign embodies the idea that when we combine our unique qualities, we create something powerful and unstoppable—a collective force of creativity.
Championing Boldness and Transformation
Judie Nandekya, the UBL Brand Manager for Smirnoff, took the opportunity to highlight the brand’s purpose.
“We are rallying our consumers to be the audacious spark that ignites the collective,” she explained. As a brand driven by transformation, Smirnoff is focused on fostering a more vibrant, inclusive, and inventive world where boldness is the norm, not the exception.
Nandekya went on to emphasize that the Smirnoff Fiesta is designed as a platform to merge individuality with collective celebration.
“At the heart of this campaign, the Smirnoff Fiesta is targeting the vibe shifters—the ones who dare to stand out and audaciously inspire others through art, music, fashion, and more,” she added.
A Celebration of Music, Art, and Community
The Smirnoff Fiesta promises a night filled with music, art, and community, with performances by some of Uganda’s top DJs and creatives.
Hosted by MC Casmir and Etania on the decks, the evening will be an unforgettable celebration where uniqueness meets togetherness. Smirnoff’s new campaign and the Fiesta itself are poised to offer an experience like no other, highlighting the power of individuality within a united collective.