The festivities began on Wednesday, July 24, the official World Tequila Day, at UBL’s head office in Luzira. The day featured a lively Don Julio-powered "Daycation" brunch at Silo 15, a premier bar and restaurant in Bugolobi.
At UBL, the World Tequila Day celebrations focused on the staff, who are custodians of tequila.
They were treated to an immersive mentorship experience of the various Tequila brands in the UBL portfolio, led by the National Advocacy Manager, Roy Tumwizere.
The experience was themed around a Mexican party, complete with sombreros and rumba music in the background.
The second phase of the celebrations extended to Silo 15 for their first-ever Don Julio-powered 'Daycation' on Sunday, 28th July.
The event featured Don Julio-themed decorations and offered a perfect blend of gourmet food and premium tequila cocktails.
The "Daycation" brunch series will become a monthly event, held every last Sunday of the month, with each edition promising a unique experience for guests.
These dual celebrations not only honoured the heritage of tequila but also highlighted its growing popularity in the Ugandan market.
Simon Lapyem, the Innovations Manager at UBL, expressed the significance of celebrating World Tequila Day.
He said, "This is the first time we have gone all out to celebrate Tequila Day. Thanks to our consumers for embracing our Tequila brands, particularly Don Julio, with open arms.
"We decided to hold celebrations both at home and away because these two audiences are the most crucial to Don Julio's success in Uganda. We are thrilled that more Ugandans are embracing the tequila culture and are eager to explore new and exciting ways to enjoy their tequila."
Silo 15 CEO, Ryan Aine, praised Don Julio for collaborating with the venue, noting that the Don Julio Tequila brand aligns perfectly with the premium experience that Silo 15 aims to offer.
He said, "Partnering with Don Julio for our 'Daycation' brunch series automatically elevates the experience for our patrons. It’s about creating memorable moments, and with Don Julio, we add a touch of sophistication and authenticity."
The Sunday event was a showcase of entertainment and exquisite flavours.
Guests enjoyed Don Julio photobooths, capturing the essence of the day. The tequila cocktails were a highlight, featuring a variety of innovative mixes that demonstrated the versatility of Don Julio.
The day's music was infused with a Mexican theme, featuring high-energy performances by Selector Jay and other renowned DJs.