- Aer Lingus completed the final stage in its rebranding earlier this month when it debuted new employee uniforms.
- All customer-facing employees will receive the new uniforms from ground staff to cabin crew, representing the airline's new look.
- The airline embarked on the rebranding campaign in 2018 that also included a new livery for its fleet.
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Thomas Pallini/Business Insider
Irish flag carrier Aer Lingus debuted the final stage in a brand refresh aimed at giving the airline a new look as it continues to expand into a major European player.
The marketing campaign began with a new livery for its aircraft in 2018 that saw the airline reimagine its iconic shamrock emblem and incorporate a modern paint style in line with the global airlines in Europe that it seeks to compete with.
While the current market for the Dublin-based carrier is travelers heading to and from its island homeland, Aer Lingus wants to also expand Dublin Airport into a European transit hub comparable to London, Paris, and Frankfurt. The rebranding, along with a new aircraft type and route expansion, is aiming to give it a new modern look to help achieve that goal.
As the initial stages of the rebranding were implemented, Irish designer Louise Kennedy worked on the customer-facing aspect of the endeavor, staff uniforms. Kennedy has worked on the airline's previous uniforms, which went unchanged for over 20 years.
Take a look at the new Aer Lingus.
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