- Tesla has always stressed good design in its vehicles, but some have definitely looked better than others.
- These days, there's also a lot of variety with Tesla, ranging from the Model 3 sedan to the Cybertruck.
- Some design themes have been consistent, yielding attractive vehicles that have stood the test of time; but Tesla has missed the mark, too.
- I've ranked Tesla's past, current, and future designs, from best to worst.
- Visit Business Insider's homepage for more stories .
Tesla
Tesla has come a long way with the design of its vehicles since it rolled out its original Roaster in the late 2000s.
That car changed perceptions of what an electric car could be. It was fast, it was good looking, and it was fun. But it was also completely impractical, rather uncomfortable, and it could seat just two adults two not-very-tall adults.
It was also based on a Lotus chassis , so it was important for Tesla to create a "clean sheet" design for its first proper vehicle. That was the Model S, which arrived in 2012 and set Tesla on a path that has enabled it to completely dominate electric-car sales in the US, delivering more than 360,000 vehicles in 2019 .
More cars followed. Design chief Franz von Holzhausen developed a style that was uniquely Tesla: conservative but timeless.
That said, even though Tesla's designs have endured, some are better than others. Here's a ranking of the fleet:
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