This Western-themed, Porsche-inspired off-roader is built to be the centerpiece of your next glamping adventure

Ruf, which tunes existing Porsches and builds its own Porsche-inspired rides, just unveiled the Rodeo concept a sleek off-roader that's a tribute to the American West.
The 510-horsepower sports car is built around Ruf's new carbon-fiber chassis and gets off-road-focused upgrades like extra lights, knobby tires, and a trunk-mounted shovel.
The rodeo is just a concept for now, but you can reportedly buy its sibling the Ruf SCR for a cool $700,000.
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The Ruf Rodeo might look like a Porsche 911 with extra lights and some knobby tires, but it's much more than that.

A concept off-roader from a Porsche tuner and boutique car manufacturer called Ruf, the Rodeo is actually built around Ruf's very own carbon-fiber chassis. Although it looks very, very much like a Porsche 911, it's a completely different car .

Ruf planned to show off the Rodeo earlier this month at the Geneva Motor Show, but the show was canceled amid the spread of the novel coronavirus .

The rugged Rodeo concept which has 510 horsepower, adjustable all-wheel drive, long-travel suspension, and all-terrain Michelin tires combines a "passion for cars with the love of western culture," according to Ruf. It's something Ruf's marketing director, Estonia Ruf, found an appreciation for while in Oklahoma.

Aside from off-road-focused mechanical upgrades, the Ruf Rodeo sports a design that's a nod to the American West. It has a sand-colored exterior, a rugged interior, and a trunk-mounted shovel, should you get stuck out on the plains.

Learn more about Ruf's Rodeo concept below:

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