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EA's 15-year-long exclusivity deal with the NFL for 'Madden' is finally coming to an end (EA, TTWO)

In 2005, the NFL and game publisher Electronic Arts entered an exclusivity deal that would impact the next 15 years of gaming: "Madden" became the only football game with NFL teams and players.

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  • The move effectively ended competition from rival game-maker 2K Sports, which makes the very popular "NBA 2K" games every year. The company used to make "NFL 2K" games as well, but without the NFL license, that series died.
  • As of Tuesday morning, the NFL is ending its exclusivity agreement with EA and opening up officially-licensed football games to 2K Sports once more.
  • 2K describes the agreement with the NFL as a "multi-year partnership encompassing multiple future video games," with the first game expected in 2021.
  • Visit Business Insider's homepage for more stories.
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