How Super Bowl ad costs have skyrocketed over the years

This year, the average cost of a 30-second Super Bowl commercial is a whopping $5.6 million, according to Ad Age . This is up from $5.25 million in 2019 .
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This year, a 30-second Super Bowl ad will cost companies $5.6 million that's a whopping $186,666 per second.

Despite last year's game drawing in the lowest viewership in recent years at an estimated 98.2 million people , ad prices show no sign of dropping any time soon.

Prices have increased almost every year from a modest $37,500 in 1967. By 1994, the average cost of a Super Bowl ad had exceeded $1 million .

By 2017, the cost had hit $5 million, and according to Ad Age , $4.9 billion was spent on advertising for the Super Bowl between the years 1967 and 2017.

Since 2017, the average cost of a Super Bowl ad has continued to skyrocket. In 2018, the cost of a 30-second Super Bowl commercial was $5.2 million . In 2019, the average cost of a 30-second ad raised to $5.25 million.

super bowl ads cost Ruobing Su/Business Insider

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