Microsoft is shutting down its Twitch competitor and partnering with Facebook going forward — even after spending millions on deals with top streamers like Ninja and Shroud (MSFT, FB)

Ben Gilbert

22 June 2020 09:52 PM

Microsoft is shutting down its Twitch competitor, Mixer, and partnering with Facebook going forward.

Tyler

"Starting on July 22, all Mixer sites and apps will redirect users to Facebook Gaming," the company said in a blog post on June 22.
Facebook Gaming is a new app and portal on Facebook that primarily features game streams, similar to Amazon-owned Twitch.
Mixer has struggled to compete against Twitch, despite a string of high-profile exclusivity deals with major streamers like Tyler "Ninja" Blevins and Mike "Shroud" Grzesiek said to be worth millions of dollars each.
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Microsoft is sunsetting its video game streaming service, Mixer, and transitioning to a parternship with Facebook.

As of July 22, Mixer "sites and apps will redirect users to Facebook Gaming," the company said in a blog post on June 22.

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