AI will make 90% of online content in 2 years - Expert

Advisor, speaker and A.I expert Nina Schick said AI is fast approaching the rift between humans and online digital content creation wherein it will take over majority of the work from the former.

"I think we might reach 90% of online content generated by AI by 2025, so this technology is exponential," she said. "I believe that the majority of digital content is going to start to be produced by AI. You see ChatGPT... but there are a whole plethora of other platforms and applications that are coming up," she told Yahoo Finance in an interview on January 13, 2023.

Watch: How Artificial Intelligence is shaping everyday life today.

She made the remarks 28 days after the launch of ChatGPT by OpenAI on November 30, 2022.

The chatbot has since triggered public discussion about the expanding role of AI in the world. Especially generative AI like ChatGPT which is built with reinforcement learning techniques and underbellied with supervision.

"ChatGPT has really captured the public imagination in an extremely compelling way, but I think in a few months' time, ChatGPT is just going to be seen as another tool powered by this new form of AI, known as generative AI," she said.

What is generative AI and what isn't?

"What generative AI can do, essentially, is create new things that would have thus far been seen as unique to human intelligence or creativity," she said.

"Generative AI can create across all media, so text, video, audio, pictures – every digital medium can be powered by generative AI. So, I think these valuations that you're seeing for OpenAI are actually going to go up and you're going to start to see even more generative AI companies which have universal applications across many industries in 2023."

"This is all still really new, as applications for generative AI have "only really [been] coming to the fore in the last 24 to 6 months," Schick added.

Growth pace

However, growth is expected to accelerate from here on, she said, as competiton among companies like Google parent Alphabet (GOOG, GOOGL), Microsoft (MSFT), and Apple (AAPL) do "a lot more" in the space.

For Google, which faces a huge risk from the AI to its Google search supremacy, she said she doesn't expect them to back down despite of the threat.

"There's been a lot of debate about whether OpenAI is an existential threat to Google – the fact that Microsoft is an investor in OpenAI, the fact that ChatGPT is going to be integrated into Bing, if that's going to challenge the dominance of Google," said Schick. "Although that's a fantastic story, there's no doubt Google is developing its own generative AI tools with the amount of data that they have."

To set pace for the race ahead, Microsoft has stacked $10 billion to be invested in OpenAI with $1 billion already spent.

By end of 2023, even the most shocking and awe-inspiring tools will be outdated because the possibilities and capabilities are strongly going to escalate according to Schick.