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Lucky Mbabazi reveals how idea of dancing with Gaetano Kagwa came about

You've probably watched videos of Lucky Mbabazi and Gaetano Kagwa dancing with a mind of part amusement and part sneer.

Lucky Mbabazi, Gaetano Kagwa

But the irony is the idea was seriously considered after looking at the volatile changes in the media industry.

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"What is seen on social media, the dancing and all of that is something we came up with to promote personalities," said Lucky Rahma Mbabazi during an interview with Crystal Newman.

She explained: "Because you know, Crystal, in this industry, today, numbers, numbers, everywhere you go; how many followers does she have? It's crazy, like, it's become a thing.

"So, for you to get the show to be followed, for personalities to grow, we had to come up with something that is us... and we were like, you know what, we gonna be dancing, and that has created more numbers and the personalities."

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Advised Mbabazi: "And I think it's very important for people in the industry now to grow their brands in different ways. You don't have to do what Lucky does... you gotta be something more."

Because of the approach they had taken, Lucky Mbabazi and Gaetano Kagwa, who initially co-hosted a drive show, rejected the move to take them to the breakfast show at Capital FM.

They were going to take on a show which had previously been hosted by personalities who struck listeners as "very serious".

"I'm not that serious," she told Crystal Newman.

To agree to the switch, Kagwa and Lucky convinced management to "do the show our way".

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"We decided to just have fun," she said. "Gaetano and I, I think understand each other. We can read each other now... we can be serious too when we have to... but most of the time, but most of the time people listen to radio because they are running away from stuff, why are you giving them stuff they are running away from, what's wrong?"

Born Rahma Mbabazi, the radio and TV personality started radio when she was still at the University of Dar es Salaam as an undergrad student.

Her first gig was with a station called TimesFM, then moved to Magic FM (under Africa Media), where she also landed a job at DTV, or Dar es Salaam TV.

When she returned to Uganda, she worked with WBS TV, where she presented Showtime Magazine, then she moved to Beat FM (before it was bought by the company that owns Capital FM and switched to Luganda), KFM, and now Capital FM.

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