With a strong online presence and regional reach, Next Media recognizes the power and responsibility that comes with its platforms.
At the recently concluded Africa Wisdom Summit, Joe Kigozi, Deputy Group CEO of Next Media, emphasized the importance of adapting to the evolving digital landscape and leveraging emerging platforms to tell stories that resonate with audiences across Africa.
Joe Kigozi, Next Media’s Deputy Group CEO delivering his speech at the Africa Wisdom Summit
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In his remarks, Joe highlighted the need for media entities to move beyond sensationalism and prioritize stories that drive positive change.
He stressed the importance of celebrating Africa's rich heritage and culture and providing platforms for young voices to be heard.
"Next Media is committed to creating content that reflects the changing landscape, leveraging technology and the power of storytelling to connect with audiences in meaningful ways," noted Kigozi.
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Through initiatives like NBS Kulture Konnect, Next Media aims to create content that resonates with young audiences and reflects their aspirations and concerns.
The media group also acknowledges the role of dialogue and collaboration in shaping the media landscape, partnering with organizations, and engaging in meaningful discussions to foster an environment where diverse perspectives are valued and respected.
In line with its commitment to social responsibility, Next Media is actively involved in initiatives aimed at promoting environmental conservation, financial literacy, and mental health awareness among others.
By leveraging its platform and resources, the media group aims to contribute positively to society and inspire meaningful change.
As a leading media group, Next Media's commitment to transformative content is a step towards shaping the media landscape and inspiring positive change.
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By embracing change and leveraging emerging platforms, Next Media is poised to continue telling stories that resonate with audiences across Africa.
