In the heart of this musical dance, Next Media has played a significant role in fostering partnerships with major music promoters across Uganda.
In 2023 alone, the conglomerate has orchestrated a remarkable collective effort, engaging with almost every major music promoter in the country. This collaboration is no just a note in the melody; it's the rhythm of a nationwide movement to celebrate Uganda's musical soul.
Every major concert, festival, and musical celebration was adorned with Next Media's various brands mark, mainly Afro Mobile, Sanyuka TV, Next Radio, NBS TV and Next Com.
From partnering with Talent Africa Group for the iconic Legends of Sound Concert and Nyege Nyege to joining hands with Swangz Avenue for the pulsating Roast & Rhyme events. Dare Hares Music Farm Limited for David Lutalo Live in Nalongo Concert and with House of DJs for the iconic Blankets & Wine editions.
The symphony of collaboration also echoed the association with Mesach Semakula for his Mesach At 46 celebration, Capital Radio (2015) Limited- MTN YETU Festival- Boyz II Men, La Paroni's Best of Kampala Vibez Season II, Purple Party Hoima Tour and Fort portal Tour and COVID concerts among others.
According to Danze Edwin John, Next Media's Chief Marketing Officer and the General Manager Next Com, the collaborations are not just about music; it's about celebrating, exploring, loving, and inspiring hope about Uganda and for Ugandans. These four pillars are a way to show what Uganda has to offer to the world.
"It's a testament to our dedication to uplifting and supporting Uganda's dynamic arts and music sector. It's about spotlighting our cultural heritage and diverse talent pool," said Danze.
Each beat created in Uganda deserves a global audience, and collaborations with music promoters are a step towards achieving this goal.