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Pictures: Bell Citrus adds zest to Roast and Rhyme Nyam on the Nile

Last weekend at the picturesque Across the Nile Resort in Jinja, attendees of the Roast and Rhyme Nyam on the Nile edition were treated to a new taste experience courtesy of Bell Lager.

Roast and Rhyme treated attendees to the new Bell Citrus variant at the Nile Resort in Jinja
  • Roast and Rhyme Nyam on the Nile event treated attendees to the new Bell Citrus variant at Across the Nile Resort in Jinja
  • Bell Lager introduced Bell Citrus and fresh draught beer, served from customized units, adding novelty to the beer-drinking experience
  • Justin Agaba, the acting brand manager for UBL Bell Lager, expressed enthusiasm about the debut of Bell Citrus at the event
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The event, renowned for its vibrant atmosphere and the pairing of music with culinary delights, introduced the latest Bell Lager variant, Bell Citrus, enhancing the festivities with a fresh citrusy twist.

Revelers at the event received a warm welcome with a complimentary extra cold Bell Citrus, alongside free access to a special hospitality area designed to allow guests to fully savor the new beverage with friends.

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Bell Citrus, proudly produced in Uganda, infuses traditional beer with the flavors of lemon and lime, offering a balanced blend of citrus notes and refreshing taste, perfect for social gatherings.

Justin Agaba, the acting brand manager for UBL Bell Lager, expressed enthusiasm about the debut of Bell Citrus at the event.

As one of Uganda’s heritage brands, Bell Lager is committed to creating memorable experiences and allowing the good times to flow with our consumers. The Roast and Rhyme event marks the very first consumer experience with Bell Citrus, and we are delighted to enhance the enjoyment with our latest innovation,” Agaba stated.

The event not only featured the introduction of Bell Citrus but also the premiere of Bell’s fresh draught beer. This new offering was uniquely served from Bell-customized units, allowing patrons and their friends to tap their beer directly, adding an element of novelty to the beer-drinking experience.

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Roast and Rhyme Nyam on the Nile is part of a series of events that combine great food, excellent music, and now, innovative beverage options, to create a unique cultural and social experience. This latest edition successfully continued the tradition, with Bell Lager at the forefront, introducing exciting new ways for attendees to enjoy their time and make lasting memories.

For those who missed out on this event, the introduction of Bell Citrus at Roast and Rhyme Nyam on the Nile showcased Bell Lager’s commitment to innovation and consumer satisfaction, promising more refreshing experiences in future gatherings.

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