This year’s theme explored in-depth strategies for ensuring brands remain adaptable and strong amidst the rapidly evolving marketing landscape. With Africa experiencing a digital transformation, the forum provided valuable insights into navigating these challenges.
As part of the Ugandan delegation under the Uganda Marketer’s Society the Next Media team, led by Deputy Group CEO Joe Kigozi and Chief Marketing Officer Danze Edwin, represented Uganda at the AMC Marketing Forum in Mombasa, Kenya. Running from Tuesday, September 24 to Friday, September 27, the conference brought together marketers across the continent, providing a platform for collaboration, education, and forward-thinking discussions.
The AMC Marketing Forum featured a variety of innovative keynote addresses from top marketing professionals across the Pan-African region.
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Key conversations included "Building Marketing Competencies through Education and Training" and "Digital Gold Rush: How Africa is Redefining the Future of Digital Marketing," among others.
These discussions focused on equipping marketers with the skills and knowledge needed to thrive in the increasingly digital-driven market, shedding light on how African businesses lead the way in digital innovation.
The AMC Marketing Forum featured a variety of innovative keynote addresses from top marketing professionals across the pan-African region.
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These discussions focused on equipping marketers with the skills and knowledge needed to thrive in the increasingly digital-driven market, shedding light on how African businesses lead the way in digital innovation.
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Speaking on their participation, Joe Kigozi emphasised the importance of such forums in fostering growth and resilience, stating, “In these rough times, brand resilience is not only essential but also harder to achieve. This year’s forum has provided us with valuable strategies to spearhead our marketing efforts across the continent, ensuring we continue to thrive.”
Attendees were treated to expert analyses on contemporary marketing concepts, panel discussions on the latest industry standards, and sessions designed to tackle the challenges marketers face in today’s complex environment.
