V-Day is marked by three types of people, those who love it, those who hate it, and those who are indifferent to it.
We have rounded up four categories for couples' traditions you will see on Valentine's Day.
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For couples though, things are trickier than that. Unless there's an agreement to ignore the day, which every man knows not to fall for, couples adopt different ways of celebrating.
Interestingly, this survey revealed that 42 percent of women in relationships are excited about Valentine's Day plans while 43 percent of men felt the same.
Depending on the circumstances of the relationship, here are four couples that stand out on Valentine's Day.
1. Valentine's Day, hmm (don't mind if I do)
You have been together for a while now and the giddiness of romance has faded over the last few years. But you still want to make an effort!
Between the both of you, work has been a priority and you want to take this opportunity for a romantic evening out.
You squeeze in a few minutes in your busy schedule to book a romantic venue, get gifts, and plan out a simple surprise.
Maybe halfway through planning out the day you decide to change plans or on the day, you both decide to order in, get the wine out, and chocolate, surprise her with flowers, and lounge indoors.
2. Valentine's Day is finally here!
The big romantic couple that starts planning V-Day after New Year's Eve.
This is the couple everyone envies, they have no problem splashing cash and going all out.
They are the ones lighting up social media with glamour, fancy restaurants, hotels, expensive gifts, grand gestures, and week-long getaways.
3. Valentine's Day, no thanks
This couple tries to explain away why they don't care about V-Day. They make a great effort to appear unaffected by the V-Day itinerary, to act like it is a silly day.
There's a voice nudging one partner to 'get it over with' to do it for the fun of it.
Secretly they are looking out for any interesting ideas to surprise the other.
This couple will try to do the bare minimum but you look at them you know they are glad to have participated.
4. Valentine's Day, I'm so nervous
The couple is in a new relationship that is looking at having their first Valentine's Day. It can be nerve-wracking for the two lovebirds who have not established themselves as a proper couple.
You don't want to go big but you really wish you could. All the movies and books about romance brim with ideas for you to sweep your date off their feet.
This is the couple that's nervous about what to wear, what to do, and how much to do.