Consumers participating in the promotion have been drawn from cities including Kampala, Jinja, Mbale, Gulu, Mbarara, Hoima, Fort Portal, and Arua. Hillary Baguma, UBL's Brand Manager for Main Spirits, expressed satisfaction with the response to the promotion, stating, "We are thrilled with the level of engagement Laga Swagga has generated so far. It’s heartwarming to see our customers happily enjoying the rewards."
The Laga Swagga promotion, which rewards customers upon purchasing selected Uganda Breweries Limited (UBL) spirits, has so far distributed prizes worth UGX 254 million. The promotion, running for just seven weeks, has already attracted over 360,000 customers from across Uganda.
Shafiq Kyewalabye gets a check from Madrat and Chiko
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Baguma encouraged ongoing participation in the remaining five weeks, emphasising that many prizes are still up for grabs, including a grand prize of UGX 50 million. The Laga Swagga promotion involves consumers purchasing Uganda Waragi Premium, Coconut, Lemon and Ginger, Bond 7, Gilbeys, or V&A, who then enter the promotion by submitting a special code found under the bottle cap via SMS to 6688.
Paul Ssenyonga with Madrat and Chiko
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Every entry qualifies for instant cash prizes and a chance to be entered into a weekly draw for larger winnings. These draws are broadcast every Thursday evening on popular television channels, including NBS, NTV, Bukedde TV, and Galaxy TV.
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Baguma stressed that the promotion is open only to individuals over the age of 18 and advised participants to drink responsibly.
A Participant’s Experience
One of the recent winners, Shafiq Kyewalabye, a boda boda rider from Nansana, won UGX 500,000. Initially sceptical, Shafiq shared his joy after receiving his prize. "At first, I didn’t believe it when I got the call, but it was real! I got my money; that’s why I confirm and encourage everyone to participate. You could be the next winner, just like me. Thank you, UBL, for my money," he said.
To date, the Laga Swagga promotion has awarded UGX 230 million in airtime and UGX 24.5 million in weekly cash prizes to lucky participants. With five weeks left in the promotion, customers across Uganda still have the opportunity to win additional cash, airtime, and other exciting prizes as they enjoy their favourite UBL spirits.
The promotion is running for just seven weeks
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How to Participate
To take part in Laga Swagga, customers need to purchase any participating UBL spirit and send the unique code found under the bottle cap to 6688 via SMS. This qualifies them for instant rewards and entry into the weekly draw, offering multiple opportunities to win throughout the duration of the promotion.
The Laga Swagga promotion continues to bring excitement and rewards to Ugandans, offering a festive way to enjoy UBL's spirits while winning valuable prizes.
