Diana Kyaremera, the First Daughter and coordinator of the campaign, has been actively involved in rallying Ugandans in the diaspora to support national development.
President Yoweri Museveni recently met with a delegation of Ugandans based in the United Kingdom who are in Uganda to participate in the country's 62nd Independence Day celebrations. The group, composed of business leaders, social media influencers, and artists, is part of the β62πΎππππ62β campaign, aimed at promoting Uganda's culture, tourism, and talent abroad. This campaign was launched to capitalise on the Independence Day celebrations to highlight Uganda's heritage and progress since gaining independence in 1962.
President Yoweri Museveni met with UK-based Ugandans at State House
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President Museveni and First Daughter Diana addressing the team
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She expressed excitement about the arrival of the UK-based Ugandans and their friends, sharing on social media: βThe bazzukulu based in the UK have arrived in Uganda for a homecoming tour of their homeland in the lead-up to Ugandaβs 62nd Independence Day celebration. Theyβve also brought some friends of Uganda with them.β
Kyaremera has been involved in fostering connections between Ugandans living abroad and their homeland, encouraging the diaspora to contribute to the countryβs growth in various sectors, including tourism and entertainment.
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UK-based Ugandans met President Museveni
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During the meeting, President Museveni addressed the delegates, emphasising the crucial role the diaspora can play in promoting Ugandaβs tourism internationally. He encouraged them to leverage the skills and knowledge they have acquired while living abroad to drive economic and social progress in Uganda.
Highlighting their βunique position as Ugandans in the diaspora,β Museveni encouraged the team to be ambassadors of the country, supporting initiatives that benefit Uganda's international image and development.
President Museveni chats with Diana Kyaremera
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Among the team members from the UK are well-established business people, social media influencers, and artists. Notable names include Ugandan rapper and Grime MC from North London, Double S, whose real name is Bashir Bazanye. The delegation's diverse skill set and influence make them well-positioned to carry out the objectives of the β62πΎππππ62β campaign.
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Campaign preparation
The meeting follows an earlier engagement in London earlier this year, where Diana Kyaremera met with Ugandan influencers based in the UK. That discussion centred around promoting Uganda through tourism, the music industry, and other sectors like food, hospitality, and healthcare.
The influencers, described by Kyaremera as having a strong passion for Uganda, were encouraged to use their platforms to boost the country's tourism and to network with key players in the industry. This initial meeting laid the groundwork for the β62πΎππππ62β campaign and the planned homecoming tour.
